Load speed is alpha and omega
As more and more content comes on websites and this content becomes more and more (images, files, videos, scripts, etc.), it becomes even more important that one’s website loads quickly. A slow website means that many jump from one’s website (bouncer) and that goes beyond your SEO performance. However, it is easy and free to identify what you can do about it.
Find out how well optimized your website is
Before doing anything about optimizing your website, it is best to know how it performs and where the problems lie. There are many free tools to investigate and many tools you can pay to get a more comprehensive and holistic view of your website’s performance. However, I think that the vast majority of people can settle for the free tools available.
I would also like to emphasize how important it is to do something about the load speed. Google weighs page speed higher and higher because users also do it. You know it yourself, is a page very slow to load (just a few seconds), then click away and find another page that meets the need – we just don’t want to wait any longer. So a fast site is equal to less bounce rate and thus better SEO performance.
Google Developers PageSpeed Insights
As mentioned, there are many different tools for identifying one’s website performance. Yahoo has Yslow and there is also a built-in tool in the Firebug add-on available for Firefox.
Google also has its own tool called Google Developers PageSpeed Insights. It works the same way it is up to you whether you want to use it, another, or more tools. I mainly use Google’s.
All you have to do is enter the URL on your website and then Google will give you a score for mobile view and computer view respectively, and come up with a number of suggestions for what to optimize. Some things are easier than others to optimize. But that’s just the way to go. If you are unsure about what the various proposals are, they also give an explanation so that you are helped in the process.