How to Improve Your Ranking on Google

1. CREATE LINKS TO YOUR HOMEPAGE AND BUILD YOUR WEBSITE VALUE

You can have the best website with the best content, but if no one links to it, you will not come anywhere. In other words, inbound links to your website are still the most important factor in high ranking in Google search results, as has always been in Google’s search engine.

By creating good links to your website, your domain in Google’s eyes will build a higher value, which has great influence on how well you rank. There are several tools in which you can check this value, of which https://ahrefs.com is one of the most widely used. If you use this tool, look under “Domain Rating” to see the value of your domain.

Here’s how you do it:

You must continuously acquire new, natural inbound links to its website through various strategies. It’s not just about getting links from strong domains like bbc, forbes etc., but also links from relevant websites within your own industry. That way, your brand is associated with the industry, which Google also focuses on.

In short, you can divide the link types into:

Natural links: Links that come by themselves because others want to link to your content

Manual outreach links: Links obtained by contacting others and linking them to your content.

2. YOUR CONTENT MUST BE RELEVANT, SUBJECT SPECIFIC AND LONG, IF IT PROVIDES THE USER

The more relevant the content is to the subject being searched, the better ranking you get in Google. That is, if you try to cover many different topics on the same underside, there is less chance that it will rank well, as if you were working in depth with one subject on that subpage.

Here’s how you do it:

Write your content to help users. Sit in their place, understand their needs and create the content from it. It could be questions like:

What is worth knowing about this product / service?

What is special about this product / service?

How does it work?

How good you are to answer the many questions can affect these things in particular:
– Google’s understanding of your site.
– The user spends longer on the page and interacts more on the page.
– Better help can lead to more conversions.

Write a good, long text on your underside, but not with your head under your arm. Long content is not necessarily equal to good rankings. Keep in mind that the content must be relevant and subject-specific in order to get good. Which means; Write only long content if you really have something to tell your users. If it is just a gossip for a gossip, it is better to write a shorter text with strong and relevant content.

3. A LOW BOUNCE RATE IS LEADS TO A HIGHER PLACE RANKING IN GOOGLE

Do you have a low bounce rate (a low number of visitors coming in on a sub page to leave it again immediately) you get better rankings. The reason is simple: Low bounce rate means people find what they are looking for.

Here’s how you do it:

The more relevant and subject-specific your content is, the greater the chance that the use will find what he / she is looking for. Good content thus means that users stay on your website, click on to other sub-pages on the website and spend a long time on your site. EXTRA: Tests show that integration of eg. a YouTube video on your subpage can help keep the user on the page. For example, a video that explains how to use a product is very user-friendly and can help strengthen your rankings.

4. HTTPS RANKER BETTER THAN HTTP

A web site in https, which is an encrypted version of the http protocol, is more secure for example. spies and IT criminals than a normal http site. This would Google like to reward with better rankings. You know, for example. https from his online bank, credit card payment over the internet, etc.

Here’s how you do it:

If you want to know more about how to make your website safer, read this https encryption guide for your website.

5. THE TITLE TAG HAS GIVEN LESS IMPACT

The title of your subpage (also called the title tag) was previously the most important on-page parameter (the SEO work on your own website) compared to slipping on its favorite keyword. As Google has a greater focus on semantic search, the connection between the search and the title tag has been less important than before.

Here’s how you do it:

Although the title tag does not necessarily have the same importance for ranking as before, the title tag still works as your sales speech in the search result. If the title tag does not show what the subpage is about, the user will not press your search result. It is therefore still important to write a good title tag.

6. A POST WITH A PICTURE RANKS BETTER THAN A POST WITHOUT A IMAGE

For ease of use, Google appreciates the fact that images are used by the sender to supplement the content on the underside. Note that more images are not necessarily equal to higher ranking, but one image rather than no one makes a big difference.

Here’s how you do it:

  • Insert an image on your underside that complements what the text is about.
  • If more images on the underside just want to help the user even more, put more pictures on.

7. SPEED OF THE WEBSITE IS IMPORTANT

It is important that your website is fast. The seeker is not very patient; If an otherwise good search result is not downloaded quickly enough, the user finds another search result that loads faster. It affects your keywords’ ranking on Google.

Here’s how you do it:

  • Check out the speed of your website at https://developers.google.com/speed/pagespeed/insights/ and get an indicator of where to put in place to improve your website’s speed.

Extra: Studies show that just over 40% leaves from a website if it doesn’t load within 3 seconds.

8. ANCHOR TEXT ON INSERTING LINKS TO YOUR HOME PAGE HAS (ALWAYS) STILL GREAT INFLUENCE

Google has been working hard to turn down manipulation in inbound links (with the Google Penguin filter), including the use of the same anchor text (the linking text) on inbound links to your website. It is simply not natural that people across several websites link to you with exactly the same text each time.

Despite Google’s attempt to remove the importance of the anchor text on a link to your website, it still has a great influence on how well you rank. That is, an inbound link with an anchor text containing your main keyword affects the strength of the link.

Here’s how you do it:

However, even if it gives better rankings, it is advisable not to use the same anchor texts on the inbound links you have influence on. When Google is working so hard on it, it will only cause problems – if not tomorrow, maybe in half a year. And a Google punishment can cost you both revenue and visitors.

However, even if it gives better rankings, it is advisable not to use the same anchor texts on the inbound links you have influence on. When Google is working so hard on it, it will only cause problems – if not tomorrow, maybe in half a year. And a Google punishment can cost you both revenue and visitors.

Extra: Keep in mind that in this context there are links to your website from others – not links internally on your website.

An old joke in the SEO industry is the phrase above: “The best place to hide a dead body is page 2 of Google search results”.

The vast majority of users only look at the first page of Google. Clicking on to page 2 is because you have not found what you were looking for on page 1.

Therefore: work seriously with SEO so that you get the best possible location. It does not happen from one day to the next, but is a longer process where you can incorporate some of the above points.

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