Despite the benefits of choosing https, it is still only a minimal number that has switched to this protocol across the entire site – and not just on payment sites and the like. How can it be? We look more closely at the advantages and disadvantages of switching from http to https.
What is https?
Https is an encrypted version of the http protocol, the overall purpose of which is to increase security.
You know https from websites where security must be paramount in relation to personal information on eg online banking or payment by credit card over the internet. When you shop online and therefore need to enter your credit card information, this typically occurs over an encrypted https connection to increase security. An https protocol far more effectively secures the site to unauthorized and improper spies or IT criminals than a site in http.
Gmail and Google+ also use https. You can, among other things, know an https website by the security icon (the padlock), which can be seen in your browser.
Why should you switch to https?
In addition to the increased security, there are other benefits to switching to https:
- Encryption: When a visitor enters your website, there is no outsider who can follow what the visitor is doing on the site.
- Data protection: Data displayed to the visitor cannot be changed without being detected.
- Authentication / Authentication: You are sure to use the correct website.
- Data Tracking: It’s easier to track your data properly in Google Analytics.
Changing to https can help you get a better ranking on Google.
Before you switch to https…
As mentioned earlier, only a minimal number of websites worldwide use the https protocol across the entire site, despite the obvious benefits we have highlighted above.
An article from Moz points to some of the things that can make people hesitate – and which you also have to think about before switching from http to https.
Technical errors can occur:
When your entire website goes over to https, there are many things to move. This can mean problems that may affect rankings over a period of time. Here you need to be aware of:
- Have you come to block reading some subpages in your robots.txt file?
- If you have multiple editions of the same page that you solve via canonical tag, do they point to the http edition instead of the https edition?
Greater security also means that the page may be slower. If you have a quick page already, this should not be a problem, but if you already have problems with the speed of the page, the transition to https may mean an even slower website.
Duplicate content issues:
If you have access to both the old version of a subpage (http) and the new one (https), you may have dual content issues.
There are many benefits in switching to https, and in the long run it will also be an advantage to switch. However, there are also always problems associated with such changes.
Switching from http to https is a process so the timing must be just right. For example, if you have a web shop, you can choose to change a time of year, which is out of high season, and where the trade is most quiet.